Denise Richards, currently starring in ABC Family’s Twisted, is the new spokesperson for luxury skincare brand Orogold Cosmetics. Orogold infuses 24k gold into each product.

Orogold has also just opened its first flagship store in New York City on July 24th, where Richards made her first public appearance as spokesperson for the brand. A Q&A session with the celeb was held, before the ribbon-cuitting ceremony.

“The Orogold brand means beauty, elegance, and radiance, which are all things we feel Denise exemplifies on and off the red carpet. This comes at an exciting time forOROGOLD Cosmeticsas the company continues to grow,” said Adi Oded, CEO, Mazal Enterprise.

Maybelline also has a new “face” – see who it is…